in the moment
A local automotive dealer could reach Hispanic audiences by placing their commercials during live sporting events on specialty networks like ESPN Deportes or FOX Deportes.
When they’re in the moment
Step up your game with these ideas that turn what you’ve read above into actionable “plays” you can run right now to connect with your local customer:
A local hospital group could keep their brand top-of-mind by expanding beyond the live sporting events and placing commercials during sports documentaries and pre-and post-game shows.
A local roof repair business could use consumer search behavior to place pre-roll advertisements before sports highlights videos
Similarly, a local restaurant could place a virtual fence around a nearby professional stadium with appetizer coupon for post-game meals.
A local gym could place a virtual fence around recreational centers and community fields with messaging about their new-member specials.
A local sports bar could target sports fans
researching fantasy football statistics with
offers for “Sunday Funday” specials
of sports events are viewed live on TV. That’s a lot of eyeballs. The best part is, getting in the TV game may be less expensive than you think – in fact, our ebook: How to Advertise on Television is the playbook for local businesses looking to buy Cable TV commercials. What’s more, there are lucrative opportunities surrounding the game (pre- and post-game
shows, documentaries, etc.).
How your customer interacts with sports is just as important as the
type of sport they’re watching:
Any medium where fans can find out the latest trade rumors, wagering advice, and fantasy plays: pre- and post-game TV shows, podcasts, websites, and message boards.
When a customer visits a website, they leave what’s known as “breadcrumbs” — signs of their online journey. These breadcrumbs give brands the clues
it needs to deliver effective online advertising messages such as
And knowing the context behind these pre-roll ads help get your brand into the right conversations with your customer. For example, after researching options in your industry – including your competitors – a potential customer clicks on a video
of their favorite football team and your ad plays first. They may or may not have found you before, but now they
know you are an option.
40% of all mobile users are searching for a local business or interest. A mobile special or offer is 10 times more likely to be used than the same offer in print form. Based on recent stats, it’s estimated that people will spend an average of 3 hours 23 minutes on their mobile devices in 2018. Location-specific ad campaigns are 20 times more effective than traditional banner ads.
A local law firm could place commercials during live sporting events saying “We’re Cardinals fans, too!” as part of their message, relating to those local fans watching the game.
As they tune in live
Sources: 1: https://blog.reachlocal.com/3-geofencing-stats-you-need-to-know
(sports programming is up 160% since 2015) as well as
live and in-person stadium ads.
A local museum could geo-fence a professional sports stadium nearby to target local residents as well as out-of-towners attending the game
Sports advertising is more than Super Bowl commercials and jumbotron billboards.
Find out why the big business of sports advertising is actually tailor-made for even the smallest of local businesses – and real ideas your brand can use to connect with and grow your local fanbase.
A local outdoor store could target consumers searching for tailgating items
A recent poll shows that college football (56%) is just as popular as professional football (57%), which means you can get added value with collegiate media buys from both in-stadium and television programming.
As they tune in live
Geofencing: Placing a virtual fence around a geographic area allows a local business to serve ads to consumers while they are in the designated area such as a building or other location.
While they’re online
Read on to find out all the different ways you can use sports to reach your local customers:
Get Your Local
Business In The Game.
From little league fields to arenas, fan events to sports bars, your mobile phone goes wherever you go. In fact, 70% of fans bring — and use—their mobile device inside a stadium. So why not leverage that information? Known as geotargeting, this technology filters customers based on the places they visit. And this location information is perfect for delivering messaging to the right people at the right time.
Emotional features about
an athlete’s life outside
the lines, sports-inspired movies, documentaries, athlete exposes, etc.
High school, club,
and little league teams that are at the heart
of a community.
51% of smartphone users have discovered a new company or product when conducting a search on their smartphone.
From big games to free agent gossip, sports is more than competition—it’s culture. And that culture flows from global professional leagues all the way down to local little leagues:
Sports advertising isn’t out of
Team up with Cox Media today —
we can help you gameplan the
ideas you’ve just seen to help
your local business reach more customers.
77% of Americans own a smartphone.
86% of consumers say they would appreciate mobile offers from a company while they’re physically shopping in that company’s store.
While they're online